About Dad Mission
A daily system that turns good intentions into great fatherhood. 15 minutes a day. 4 pillars. Dad leads.
The Origin
Dad Mission started with a confession: "I'm a good dad… but I could be better."
Not better at buying stuff. Not better at scheduling activities. Better at showing up. Better at being present. Better at turning 15 minutes into something that actually matters.
The problem wasn't motivation — it was structure. Most dads want to be great. They just don't have a daily system. Good intentions aren't a strategy. Dad Mission is.
So we built the program we wished existed: one mission a day, 15 minutes, four pillars. Dad leads. The kid follows. Then they switch. Then they talk about it. That's it.
No app to download. No community to join (yet). No subscription to forget about. Just a dad and his kid, doing one thing together every day for 8 weeks.
The Philosophy
We believe fatherhood is a skill, not a talent. It can be practiced, improved, and mastered — but only if you have a system. Dad Mission is that system.
We believe in 15 minutes over 15 hours. Consistency beats intensity. A dad who shows up for 15 focused minutes every day will outperform the dad who plans one epic Saturday a month.
We believe in 4 pillars, not 40 tips. MOVE. FUEL. CALM. CHARACTER. Every mission maps to one of these pillars. Every week covers all four. No pillar gets left behind.
We believe in Dad Scripts — because "I don't know what to say" is the #1 reason dads don't start. We give you the exact words. Open, read, go.
Core Values
Presence Over Perfection
We don't believe in perfect dads. We believe in present ones. Showing up — even imperfectly — is what matters most. The bar isn't perfection. The bar is 15 minutes.
System Over Motivation
Motivation fades. Systems don't. Dad Mission gives you a daily structure so you don't have to rely on willpower, inspiration, or guilt to be a great dad.
Dad Leads, Kid Follows
Kids don't need another screen. They need their dad. When dad leads the mission, the kid follows. When the kid leads on Saturday, dad follows. That's the rhythm.
Get in Touch
Have questions, feedback, or just want to say hi?
[email protected]Discord Community
Our Discord community is coming soon. Sign up to be notified when it launches.
Ready to Start Your Mission?
Week 1 is free. 7 missions. 15 minutes a day. No credit card required.
Get Week 1 FreeNo subscription. No auto-billing. Upgrade only if you want the full program.